Engineering Brainy Business Bliss

I run Bixly.com, and some other ventures. So many ideas about good business make it our way, through study mainly, that we needed to put them down somewhere. This website is a good place to read up on brainy business. You will find plenty of items here that can help your business shine.

This all started out as a blog but I moved away from that. The main reason is that blogs don’t coincide with continual improvement. You put an entry out, and hope it’s accepted. Now I get to write articles and make continual improvements and updates to them. Much more accuracy, and fun!

Most recent article update

Cure for Analysis Paralysis

Feb 28, 2010

It’s one thing to say “go big or go home”. That’s very different from doing it. Going big can mean many things, and they are generally all uncomfortable and perplexing. “Analysis Paralysis” comes to mind. See, the fighting instinct, the gamer, the world changer in us says to go big. And why not? Nothing important EVER happens without going big.

I believe there is something very simple and powerful holding us back from big moves. It’s our overwhelming tendancy to weigh cons hevier than pros. In other words, we have an innate proclivity towards seeing potential losses worse then they really are. For example, studies have shown (and I will quote them here later) that the same opportunity presented in two different ways-one emphasizing the risks, the other the gains-are not seen as equals. Crazy! But we all fall prey.

If you have honestly weighed both sides, pros and cons, sought council, talked the death out of it, know everything adds up to your favor and STILL haven’t made the big move, this is why. You are doing something quite natural: surviving safely. Acknowledging this natural tendency towards seeing the cons as heavier then they are, removing it from the equation, you can move forward.