What they are reading
I am in the process of asking successful and/or innovative businessmen and women I know to offer up their two favorite business books.
Brad Doll
Owner of Uprising
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Jamin Brazil
CEO of DecipherInc
I found Attila the Hun’s management structure insightful and adapted it to my own organization yielding a significant increase to customer and employee satisfaction. Certainly, not a how to book but a good case study w/practical applications.
Maps of the Imagination expanded the way I think and communicate.
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Moe Girkins
CEO of Zondervan Publishing
There are many books that impacted me quite a bit. One that stood out was Good to Great: Why Some Companies Make the Leap… and Others Don’t by James C. Collins. Collins really captured what I found in my own experience to be a true differentiator between the really great leaders and others.
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